Starting off this year, we decided to begin a new series called ‘Checkin’ In With…’ where we sit down and highlight women we consider to be friends & family of Patta and speak to them about their careers, personal experiences in and out of lockdowns, and what has got them through this period.
For the fourth part of the series, we interviewed one of our own - Ayshe Zaifoglu who goes by the creative name of AZCAPTURES. Ayshe is a multidisciplinary creative from London, who specialises in photography, videography, editing and presenting. She’s a founder of the brand Pay Your Shooter, which uses slogans to promote fair treatment for freelance creatives who often get mistreated and underpaid in the industry. In 2020, Ayshe was one of twenty creatives selected to collaborate on Nike By You to design their own Air Max’s, creating her very own AM95 colourway inspired by her experiences as a gig and events photographer. You might have seen her around, previously working in our London store during the opening year.
Read our conversation below.
Can you tell us about where you are from and what you do? I’m an image maker from the suburbs of East London. I don’t like to say I’m a creator in just one area because I really do have a load of fingers in a load of visual related pies.
Who were your main influences growing up? My main influences growing up were probably my parents. They’re very hard working and business minded. My dad was always into technology so gadgets were around me, I was always playing around with cameras and computers and that just led into being a bit of a gadget geek.
How did your career start and where? I studied film and TV production at the University of York but I really wanted to focus on photography too so I started shooting photos in clubs but that wasn’t really ideal. During uni breaks i made the most of London and was shooting so much for fun and building relationships. From those connections I was skipping uni to be a runner on music videos 200 miles away from my lecture halls and it’s just been a domino effect of natural working connections since.
What’s the biggest highlight of your career so far? I’d probably say the first billboard that I got with Puma was pretty crazy because it was still quite early in my career. I was getting pictures sent to me of my picture on massive billboards around Europe. It didn’t feel like a lot to me at the time but it’s when you actually see the little photo from your camera screen on such a physically big scale that you’re like woah, look at the pixels fam.
What’s the biggest problem you’ve had to overcome? I like this question because it plays on the standard assumption of being a female in a male dominated space. For me, I’m very happy in a male company and I don’t feel intimidated by men but I’ve had to work on that. When I first got into this world, people assume that because you’re a woman, you can’t lift things or don’t have a technically knowledge about anything except how to take the lunch order and that really pushed me to prove that I have the knowledge and the ability to do anything you can do son, and probably better too.
What’s your routine been like? There’s definitely been different phases of my lockdown life but at the moment I don’t like sleeping with my blinds down. I like the natural light to wake me up super early so I can crack on. I’ve had a lot of editing work recently so it’s just me and my computer in a dark little corner of my room, taking breaks to cook and walk my dog really. Trying to stay as sane as possible.
What would be the biggest thing you’ve learned or taken from the first lockdown that has helped you through this one? During the first lockdown there was a super quiet period for me in terms of work and it really made me question my purpose in what I’m doing and that if it carried on then maybe I would have to maybe find a ‘real job’. But with some up and down weeks passing, it just solidified in my mind that although I’m only 25, I won’t be working under anybody else again. I trust in my entrepreneurial ability to survive doing what I love. Lockdown has graced me with some of the best jobs I’ve ever had so it’s a bit of a blessing in disguise, helping me slow down and trust the process.
Has your creative process dramatically altered this time around? I think I’m a lot more thorough with everything. Slowing down has really played to my advantage. Before I would have so many things on at once I would rush and make spelling mistakes in titles and silly things that really would frustrate me but everyone has more time now so...chill out and let me take my time!
How do you see this changing/affecting your industry going forward? People, brands especially, have now realised that user generated content is way cheaper than traditional content creation so there’s been a mad rise in that which has led me to adjust what I can offer and how I work. I find myself recording a lot of zooms and editing them up and I feel like the remote ‘work from home’ vibe that normal 9 to 5 peoples are now having to do is something that’s being adopted in the media world too which I’m having to learn to love.
What has been your biggest motivation over the past couple of weeks? I feel like I’m constantly running out of time so to keep myself motivated I always look to my peers. I used to watch people doing the same things as me and be jealous but I’ve done some maturing in my craft but also mentally and now I see my ‘competition’ and embrace it! Seeing my people do well and create great things is really what motivates me to want to succeed, grow and create together.
Do you have any advice or tips on how to remain positive during these times? Explore music. A lot of my friends make music and I work in music but still I catch myself lost for what to ask Alexa to play for me today, so, I’ve really been pushing myself to explore different sounds and dive into genre archives to keep it fresh and stay learning.
Have you recently discovered any new interests? I’m really into reworking recently. My little sister is a sewing machine wizard so I’ve been creatively directing a few pieces through her but I’m trying to master it myself and also finding ways to weave it into my brand, Pay Your Shooter.
What artists have got you through this period? My powerhouse friends. I miss being in the studio and going to live shows with artists so when I hear Miraa May, Sophie Faith, Tertia May, Sasha Keable (the list goes on) I get the craziest nostalgia of actually being together and seeing them do their thing in the flesh but I guess for now, running up their streams will do.
What’s the one thing you most look forward to after lockdown? I just want a BBQ link up. I feel like summer in London won’t be the same for a while but just one link up with everyone in the sun with no cares in the world, bottles, dancehall and chicken is really what I’m looking forward to.
What’s next for you? I’m branching out a bit more into directing and presenting because they are both areas I have dabbled in and loved when I’ve actually tried but I’ve always been a bit shook to go out and do it properly because it’s a bit more daunting than being behind the scenes. I’m definitely trying to push the boat out and see what happens.
And lastly, how did you get linked with Patta? Funny story actually. When I was at university I applied for a graphic internship position. Virgil asked me to come for an interview the next day but I didn’t realise that he was expecting me to be in Amsterdam in 24hrs. Anyway that didn’t happen. Fast forward a year or so I met Damo. He invited me to come and check out the new London store as it was being built. Met the gang and helped with the store opening and from there I was working part time at the store here and there between school. Once I graduated I went on to do my editing thing but the Patta family feel will always be there. Big up the Zeedijk mafia for real.
Patta Amsterdam are excited to invite you to a special in-store event with two of the most exciting names in the game right now - Ants & Sainté! Whether you’re a long-time fan or just discovering their work, this is the perfect chance to meet them, chat with them in person, and get a behind-the-scenes look into their world. Ants & Sainté are making waves with their unique sounds, fresh style, and undeniable energy. And now, they’re taking time to meet you - their fans and the Patta community - right here in Amsterdam.Ants & Sainté will be in-store at Patta Amsterdam, Zeedijk 68 from 18:00 until 20:00 on November 7th.This is your chance to snap a pic, ask questions, and vibe with the artists up close. Whether you’re a sneakerhead, music lover, or just someone who appreciates good energy, you won't want to miss this event! So grab your friend and come down to Patta Amsterdam for a legendary meet & greet. Can’t wait to see you there!Get familiar with Ants here.Get familiar with Sainte here.
Tales From The Echobox 016
Tales From The Echobox 016
Interview by Joe Leonard-Walters | Edited by Passion Dzenga Launching in 2021, Echobox has been forging a path for community radio by showcasing the diverse characters and concepts that surround them. In this feature, we will be looking into a few of the broadcasts that you can tune into so get lock
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Get Familiar: MANSO̶U̶R̶
Get Familiar: MANSO̶U̶R̶
Interview by Passion Dzenga | Photography by Adam ZMMeet MANSO̶U̶R̶, the rising star making waves with his new psychedelic EP ‘not disturb’ featuring Sam Wise, Kadiata, El Londo and Rxlls. From spinning sets for big names like JEAN PAUL GAULTIER and NIKE to crafting his own sound, MANSO̶U̶R̶ is bridging the gap between Paris and London’s underground scenes. Raised in an Algerian and Guinean household in Paris, he soaked up rich cultural influences that shaped his eclectic style. At just 21, this esteemed DJ blends hip-hop, jazz, and electronic vibes, creating infectious energy on stage. As he continues to rise, his DIY spirit and creative edge are positioning him as one of the most exciting new voices in the game. Let’s dive into his journey and the sounds driving his artistry!Congratulations on your brand-new EP 'not disturb'. Can you walk us through the creative process and collaboration behind it? What were your inspirations and what do you want listeners to take away from it?My inspiration behind it was honestly just everyday life, you know. All these same questions we all ask ourselves — “not disturb“ is based on real-life experiences. It's about recognizing and handling our emotions in a mindful way. People often fear their emotions, but to me now, it’s fine —you can’t escape who you are. It’s also about knowing when and how to step back from the noise, to protect your own peace and mental space. I’m part of the #albumteam. I really love albums. Especially the ones that resonate with me, my experiences, whatever I’m going through. I love how an album can speak to me, even from miles away, make me feel understood. So I thought why not do the same with my own music. 'not disturb' is my way of capturing these emotions and experiences we all face, through my own creation. That’s why I want people to not just hear it, but actually listen to it.Also, side note - never underestimate a project that a friend sends you because it made them feel something, an emotion they chose to share with you. I love my friends, they build me up, and to me, that's powerful, ngl.Growing up in Paris with Algerian and Guinean roots, and spending time in London, your sound is a unique blend of cultures and influences. How do you think your upbringing has shaped your approach to music and creativity?Long story short: Mumsy listened to Tina Turner, Dad to Miles Davis. She’d play a lot of Disclosure, he would have Mary J. Blige on. You get the idea. So I think that naturally when you see how music can deeply move people like that, it can make you want to feel that same magic. I will say though, I think when you’re a music nerd or neek (or whatever people are calling you) it can feel kind of overwhelming. You’re exposed to so much music that you end up liking a lot of different things. But yeah, my life has always revolved around music; it's really that simple. I will never stop [creating music]. I need that.You’ve worked with some major fashion brands like Jean Paul Gaultier and Nike. How did you go from DJing for these big names to stepping into music production? How do fashion and music intersect for you?First I wanna say I’m thankful for that. I wouldn’t say I stepped into music production though; I was more like 'floating' around it for a while. I’ve always been creating music, even before I started DJing. What I love about production is that it’s all about creation — that’s priceless to me. I just love creating, and I know I always will. Now, it's more about putting in the work to bring those creations to life.Both [fashion and music] are forms of self-expression and creativity, each with a unique ability to influence culture and connect people. That’s why I’m always excited and intentional about continuing to explore music, fashion, or any other paths I choose.Your debut EP 'DO YOU GET IT' made waves in the alt-rap scene. What vibe were you trying to communicate with that project, and how do you feel it's been received?With ”DO YOU GET IT”, I just wanted to capture what I was feeling and going through at the time, without worrying too much about how it would be received—just like with everything else I do. For me, it was more about releasing ideas and creating a sound that resonated with me, rather than trying to please or overthink the reaction. Once the music is out there, it doesn’t really belong to me anymore. People can interpret it however they want. Me, personally, I’m a fan. The most important thing is that it stays true to who I am.From collaborating with artists like Len, BXKS, and Odunsi, to playing alongside Sainté and Ragz Originale, you’ve been making moves in both the Paris and London underground scenes. What do you think draws you to these collaborations, and how do they inspire your sound?These are artists I’ve been listening to from the start, and I know I’ll always come back to their music. Collaborating with them feels truly organic, and it’s something I’m genuinely grateful for. What draws me to these collaborations is simple: I create, they create, so why not work together and see where it takes us, you know?I will say though, working with each of them, they didn’t just take the easy route but really embraced the vision. They weren’t afraid to dive into more challenging beats, and that’s something I really respect and that inspires me. Shout out to all of them. What I’m also realizing more and more now is that your sound is really shaped by who you surround yourself with. That’s the lesson that I’m learning right now—how much your circle influences and pushes you creatively.You’re known for mixing genres like hip-hop, jazz, and electronic music. How do you decide which elements to bring together when producing a track? Do you have a specific vision going in, or does it evolve naturally?I don’t really overthink it. Creating, at its core, is just an extension of who you are, right? So I naturally end up expressing whatever I’m feeling in the moment. There’s no specific formula or plan I follow—it’s more about letting things flow. The mix of genres happens because those are the sounds I connect with. Whether it’s hip-hop, jazz, or electronic music, it all just blends together based on the vibe I’m in. I’m just vibing. I let the track evolve on its own and trust the process, without trying to force it into any kind of box.Your live sets are described as energetic and eclectic, with a real communicative vibe. How do you prepare for a set? Do you approach live performance differently from studio production?Same here. It’s all about selecting and seeing what unfolds. If you’re strictly bangers, that’s totally fine— But for me, the track selection is what matters the most. A great set isn’t just about flawless transitions; it’s about curating tracks that resonate with you as a DJ first. That’s the essence of the job, right? Allowing people to discover new sounds. Each track I play, I connect deeply with, and then it’s up to the audience to embrace the experience and the vibe. That’s what I’ve always done and will continue to do with my performances.The alt-rap scene is exploding right now, and you’re positioned right at the forefront of that movement. How do you see this genre evolving, and where do you see your place within it?I’m not exactly sure what defines alt-rap, but what I do know is that I’m focused on making the music that I love. I believe in staying true to your sound and expressing yourself authentically. At the end of the day, that’s what lasts. Contributing to the growth of something I’m passionate about, while staying genuine to my own style — that’s the only approach I’m committed to.You’ve quietly been pulling strings behind the scenes for a while now, not just in music but also in fashion and community projects. Can you share a bit about the vision or mission that drives your work beyond music?My entourage. I truly believe that when you have ideas, it’s essential to put them into action and involve your friends in the process. Also, I love stories, every story carries a unique message and is worth telling. That’s why I’m committed to crafting my own narrative and bringing those stories to life, whether through music, fashion, or community projects. Ultimately, it’s all about human connections and building something meaningful together.What’s next for MANSO̶U̶R̶? Can we expect more collaborations, a full-length project, or any new directions in sound? What should your listeners be looking out for?All I can say is that we’ll keep going, and that’s something we’ll always do. #dyougetit
Get Familiar: Manso̶U̶R̶
Get Familiar: Manso̶U̶R̶
Interview by Passion Dzenga | Photography by Adam ZM Meet MANSO̶U̶R̶ , the rising star making waves with his new psychedelic EP ‘not disturb’ featuring Sam Wise, Kadiata, El Londo and Rxlls. From spinning sets for big names like JEAN PAUL GAULTIER and NIKE to crafting his own sound, MANSO̶U̶R̶ is br
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