A brief history of the brand

It exploded, and the email inbox started flooding. Four days in advance, sneakerheads drove from Germany, Switzerland, Belgium and France to sleep in front of the store and obtain a pair. ASICS made about 300 pairs, and approximately 400 people were waiting in line. Since it was the first time people were queuing for sneakers in Amsterdam, the police were a bit worried, but the vibe was generally good. The media also caught wind of it and came by to ask the team for interviews. Edson made an exclusive deal with a local news station that gave them entry to the shop during the launch, in exchange for putting the piece on the daily news. This way, it would be broadcast multiple times per day instead of once during coffee hours. 

After this first successful collaboration, many brands eventually offered Patta their highest accounts available. Sneakers were becoming more popular and accessible by the day, and the landscape was rapidly changing. Growth was apparent, and many collabs soon followed.

The Patta x ASICS Gel-Lyte III launched in 2007, three years into the history of the company. In 2009, for the fifth anniversary, Patta collaborated with Nike to launch five Air Max 1s and caused further madness in the world of sneakers. At this point, there are queues in front of the store almost every other month. Patta is flying high and the potential seems limitless. So expansion plans are quickly put into motion, and the new Precinct 5 store opened in 2010.